Verizon, a New York-based multinational telecommunications conglomerate, now boasts a fiery new logo similar to Netflix as part of a major brand refresh. This is the company’s biggest redesign in more than two decades.
Verizon has been struggling with subscriber growth and is working towards turning this around with the unveiling of a loyalty program called ‘myHome’. It integrates connectivity, live TV, streaming between Fios, 5G or LTE home internet plans. For another $10, users can choose from a menu of streaming services, such as Netflix & Max (with ads), the Disney Bundle (including Disney+, Hulu, and ESPN+), YouTube Premium, and Walmart+ membership with an included Paramount+ subscription.
Sowmyanarayan Sampath, CEO of Verizon Consumer, said the plan was created because the company understands that home entertainment offerings can be overwhelming for consumers. He explained that with myHome, they have the transparency and price guarantee they deserve on reliable internet, and an easy way to choose the best entertainment options with exclusive savings. “myHome takes the complexity out – fully customize your subscriptions and connected home needs all in one place to match your lifestyle without having to carry features or content you don’t need.”
Leslie Berland, Verizon’s CMO, said Verizon is a strong, trusted brand that plays a critical role in people’s lives. “But most of what we do is invisible and behind the scenes. We want to make the invisible, visible,” she explained. “The new logo, design system, and creative approach pulls inspiration from the company’s heritage while infusing the energy, vibrancy, and experience of life-powered by everything Verizon offers.”
The new Verizon logo is a red V which features a yellow glow. It anchors in the Verizon name – Veritas (truth) and Horizon (the future of possibility). The new logo reflects that fiery energy with new color palettes, photography, and new TV and digital formats.
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