Western Digital is the first name that comes to any potential techie when they are planning to buy a data storage device. Be it a HDD, SSD, Flash Drive, Western Digital is a trusted brand in the market. Western Digital established in the year 1970, first registered as the General Digital Corporation and later renamed to western Digital a year after in 1971 is celebrating its 50th Anniversary.
Not just Western Digital Anymore
Western Digital have exciting news on this very special occasion as they are undergoing a serious rebranding this year. This starts with their acquisition of popular digital storage suppliers. While ready-made brands have many advantages because of this, there is one very significant disadvantage: buyers get confused about trademarks in the end. Because of this merger, They have decided to separate all OEM solutions into a separate brand, Western Digital, including components for building personal computers, network storage systems, servers, video surveillance systems, etc. Furthermore, Western Digital will combine the majority of corporate devices under the Western Digital brand. Western Digital Brands Family as speculated looks something like:
The growth of Western Digital as a corporate company can be witnessed from their recent acquisition of HGST and SanDisk. Now Western Digital owns majority of the shares in the Digital Data Storage sales business and would continue to grow more by the looks of it.
Here’s a closer look at the changes that can happen to WD acquired products after rebranding: