British fashion brand Me+Em has earmarked £55 million for expansion into the United States and other international markets. It has also launched its very first marketing campaign in the US. Me+Em has three stores in the New York – in Madison Avenue, Soho, and East Hampton.
Through its marketing campaign ‘The New Addition’, the brand’s ‘+’ sign is featured as a thematic guide and emphasizes Me+Em’s adaptability in supporting women across all facets of life. Me+Em worked with T&Pm for the campaign. The creative agency handled every aspect of marketing, including brand messaging, creative development, social activation, audience strategy, media planning, and customer relationship management.
Sam Lewis, CEO of creative at T&Pm, said Me+Em has become one of the most iconic British womenswear brands of the past decade, blending high style with impeccable wearability. “We are thrilled to help launch its physical presence in the US market. Working closely together with the company’s marketing team, we have been able to provide a single, streamlined approach encompassing creative, media, and data to maximize the efficiency and intelligence of the launch, speeding activation and boosting performance for Me+Em.”
Clare Hornby, CEO and founder of Me+Em, said T&Pm has been a great partner for the brand’s US launch, providing a level of creative insight, media intelligence, and commerce know-how to deliver a campaign that encapsulates Me+Em’s values. “We’ve already seen strong US demand through our e-commerce operations and we hope that the new campaign and new US stores are going to amplify interest from discerning American shoppers – it’s an exciting time for us.”
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