Pizza Hut has gone burgers with the launch of its new Cheeseburger Melt, a parmesan-crusted thin crust Melt folded and loaded with beef, applewood-smoked bacon, onions, mozzarella, and cheddar, served with Burger Sauce on the side. However, it has ditched the bun and improvised it with a medley of flavors.
The new cheeseburger is portable, crunchy, and oozing with cheese. For the latest offering, Pizza Hut encourages burger lovers to cheat their usual burger chain to prove that their new favorite cheeseburger is now from a pizza place, and even better with Pepsi.
And it has launched a campaign wherein its delivery drivers will make appearances at certain fast-food burger chain drive-thrus, complete with a QR code displayed on their back windows to scan for a better burger. Burger lovers have the chance to redeem a coupon for a FREE Cheeseburger Melt and refreshing Pepsi. This is for a limited time only.
Lindsay Morgan, chief marketing officer at Pizza Hut, says venturing into the burger business is an exciting first for them as Pizza Hut is a brand known for exceptional pizzas. “We thought we’d kick off our burger journey with something bold. That’s why we’re making waves in burger chain drive-thrus, serving up our delicious new Cheeseburger Melt for all you burger lovers out there.”
Rachel Antalek, chief food innovation officer at Pizza Hut, said for the first time ever, they packed everything they know and love about a cheeseburger into the crave-able Thin N’ Crispy crust to develop the new Cheeseburger Melt. “Unlike a traditional cheeseburger, the Cheeseburger Melt dips perfectly into what we would argue is the world’s best burger dipping sauce. We challenge you to find a better burger and sauce experience.”
Pizza Hut believes its latest offering is perfect for any lunch or dinner meal occasion, each order of Melts features two slices of Pizza Hut’s signature Thin N’ Crispy crust loaded with an abundance of toppings and cheese, folded over, baked to melty perfection and complemented with a dipping sauce that pairs perfectly with the individual-sized meal and a Pepsi.
In addition to a cheeseburger, Pizza Hut Melts are available in four other recipes: Pepperoni Lover’ served with marinara dipping sauce, Buffalo Chicken served with buffalo dipping sauce and ranch dipping sauce, Chicken Bacon Parmesan served with ranch dipping sauce, and Meat Lover’s served with marinara dipping sauce.
Furthermore, the Cheeseburger Melt is also part of the new My Hut Box Offer** that allows guests to choose between Melts or a 2-topping Personal Pan Pizza, plus a side of fries or 4 boneless wings and a 20oz drink. Melts dipping sauce included. Order a My Hut Box now starting at $6.99 at participating Pizza Hut restaurants across the US.
