Summer is the perfect time for brands to reinvigorate their branding and marketing campaigns. With kids out of school and families planning vacations, consumer behavior shifts during the summer months. Brands that align their messaging and visual assets to match the laidback summer vibes will stand out. Here are a few things that will be helpful for your summer branding itinerary.
Give Your Branding a Summer Makeover
The first step to summerize your branding is to update your visual assets. Consider adding summery colors, fonts, and images across your website, social media pages, emails, and more. Showcasing seasonal products and bright, sunny graphics will help connect with customers.
Use Lightweight Color Palettes
Swap out darker hues for light pastels that evoke summer. Soft greens, sunny yellows, sky blues, and mellow orange tones will give your branding a relaxed, carefree feeling.
Feature Summer-Themed Images
Replace wintery images with summer scenes. Photos of beaches, palm trees, surfboards, and other sunny images will excite customers. Offering a fresh visual story will boost engagement.
Design Playful Graphics
Incorporate seasonal shapes and designs like waves, sailboats, seashells, and tropical motifs. Use whimsical fonts that match the laidback vibe.
Adjust Messaging to Reflect Summer Activities
With kids home from school and schedules more flexible, summer lifestyles center around fun in the sun. Tailor your messaging to match popular summer pastimes.
Promote Seasonal Products or Services
Showcase specialty offerings that align with summer fun like backyard BBQs, camping trips, beach gear, etc. Limited edition releases add excitement.
Get Creative with Copy
Use summer-focused keywords like ‘sunshine’, ‘vacation’, ‘beach’ and ‘outdoors’ in ads, emails, and social posts. Paint a summer scene with descriptive language.
Highlight Warm-Weather Activities
Talk about seasonal hobbies like hiking, camping, water sports, and grilling out. Share tips and recommendations to position your brand as a summer expert.
Host Events That Embrace the Summer Spirit
In-person and virtual events allow brands to engage with customers. Come up with creative activities that align with summer fun.
Plan Outdoor Events
Take advantage of the nice weather with lawn parties, street fairs, outdoor movies, and beach or park meetups.
Offer Virtual Getaways
Livestream hiking tours or beach yoga classes to let customers enjoy summer where they are. DIY summer craft classes are also popular.
Sponsor Local Events
Support community happenings like festivals, fairs, and fireworks shows. This builds goodwill and gets your brand in front of crowds.
Long story short, refreshing your branding for summer provides a great opportunity to connect with customers in new, creative ways. As the sun shines bright, take advantage of the summer season to breathe new life into your branding strategies. With vibrant visuals, engaging content, and captivating events, you can connect with your audience on a deeper level and create lasting impressions. Embrace the spirit of summer in your marketing campaigns, and let your brand shine as bright as the summer sun. Follow these tips to develop campaigns that capture the easygoing, fun spirit of summer that shoppers love.