Grind is creatively celebrating low environmental impact via mini-billboards installed across London. The company is focusing on having a “tiny” environmental impact with its home-compostable coffee pods, the first of its kind in the UK and a sustainable alternative.
The mini billboards have been put up in different locations across the city, offering people to win a year’s supply of Grind coffee, and a Grind One pod machine by taking a picture of one of the billboards and tagging @grind on Instagram and using #Grindminibillboards.
David Abrahamovitch, Grind CEO, said they are incredibly proud of the fact that their coffee pods are the first in the UK to be home-compostable and that their customers are able to reduce their coffee carbon footprint. “In addition to making “tiny impact” coffee pods, we are committed to reversing the damage caused by the wider coffee industry. We recently launched the Better Coffee Foundation committing to remove two coffee pods’ worth of plastic for everyone of Grind’s compostable pods sold.”
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