Costa Coffee with Wunderman Thompson UK has launched an integrated campaign Made a Little Better. It centres around the insight that everything is made a little better when your coffee is allowing Costa Coffee to humorously depict deeply relatable, challenging human moments.


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Source: costacoffee.in


The campaign has an emotional lift with the power to make your day a little better. Costa Coffee recognizes the fact that the cup of coffee is more than just a drink – it’s an experience.

The ad shows an unlucky-in-love young woman who is waiting to hear back from her date, following her as she goes her morning routine, eventually ending up in Costa Coffee, where a friendly barista and a freshly crafted coffee helps her to turn her frown upside-down.

Everything’s a little better when you’ve had your coffee ☕️ . Costa Coffee’s ‘Made a Little Better’ humorously depicts relatable, challenging human moments where a coffee can lift us up, give us a break, a treat, or be used to form a connection. . ????: https://t.co/vBUtUIUcMn pic.twitter.com/sZJmysew62


Phil Thomas, Global Chief Marketing Officer for Costa Coffee, said with all that is going on in the world, at Costa Coffee they believe that everything can be made a little better when coffee is made a little better. He said a well-crafted coffee can uplift everyday moments, and this new campaign brings this to life in new and joyful ways that all coffee fans can relate to.


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Source: costacoffee.in


Tom Drew, Executive Creative Director at Wunderman Thompson, said a great cup of coffee won’t change your life and may not change your day. He acknowledged that it could make the moment a little better, and that’s enough.