Revamp Your Brand With These Inspirational Brand Architecture Strategies
Brand Architecture refers to the logical, strategic and relational structure for brands. It is defined as an integrated process of brand building through establishing brand relationships among branding options in the competitive environment. Naming hierarchies or brand architecture can be tricky. Tricky because there is no right way of going about it. What worked very […]
YouTube unveils first own-brand Font: YouTube Sans
For a brand like YouTube, typography is an important element that attracts the attention of users by creating an appealing, memorable experience for them. In February 2017, YouTube announced the launch of its digital cable service YouTube TV, an over-the-top MVPD-style subscription service available for $35 per month. The service will allow paying users to […]
7 Characteristics of a Strong Brand Strategy
A brand strategy can take as many forms as the number of brands that exist in the world. However, they fulfill certain criteria to successfully reach their brand goals. Here are the 7 most important criteria to check if you have developed a good and effective brand strategy. 1. Provides a clear overall direction […]
