Kodak, established in 1888, is an imaging-based technology company. They have long been associated with manufacturing consumer cameras and films and waiting for a good number of days before the images could develop. Kodak also has a line of print systems and other enterprise solutions which serve at professional and …
For years, marketers have been using Facebook ads to target their niche audiences. Soon, Facebook will also offer them the capability to target their ads to specific people within a household. Now, how cool is that? The new household audience targeting feature announced by the social network recently will let brands …
Global brand consultants Interbrand, which is part of the Omnicom Media Group - an advertising and public relations conglomerate, have published their second edition of a global list of emerging brands called Interbrand Breakthrough Brands Report. Interbrand conducted the study in partnership with Ready Set Rocket, a New York based …
Facebook’s Click to Messenger Ads -- that allows a user to initiate a direct conversation with a business by just tapping on an ad, is now available on Instagram as well. The new Instagram Click to Messenger ads will let you reach the people you care about on Instagram and …
For a brand like YouTube, typography is an important element that attracts the attention of users by creating an appealing, memorable experience for them. In February 2017, YouTube announced the launch of its digital cable service YouTube TV, an over-the-top MVPD-style subscription service available for $35 per month. The service …
The popular question and answer site, Quora has launched its self-serve ad platform to advertisers globally just over a month after it reached unicorn status by raising $85 million at a valuation around $1.8 billion. https://www.youtube.com/watch?v=-gu08Jv5DuI Quora, which has been around for 7 years now and which over the years have become …
We all have had a slice of it. It is one of those brands we grew up with. Every Indian would have some day made a meal with a pack of Modern Bread. It was quite a big story when HUL took up this brand and sold later. The brand changed …
In keeping with the changing technology landscape, L&T Infotech, India’s 6th largest IT services company, is rebranding itself as LTI. A subsidiary of the Larsen & Toubro Group, L&T Infotech is dropping the ‘IT’ factor from its title. While this looks like a much awaited transformation that started internally 18 months ago, …
This is for everyone obsessed with brands. Europe’s biggest brand event is to be held in Amsterdam this year on October 12th. With some of the best speakers and industry experts from around the globe, On Brand 2017 would be an enlightening experience to all marketers. The highlight would also include …
There is a huge misconception that a digital marketing strategy is required only for big brands with deep pockets. However, the fact is that having a digital marketing strategy, irrespective of the size and scale of your business, can make a huge difference to your end results, if executed properly. …
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