Careem Unveils New Brand Identity in Middle East With Refreshed Logo
Careem has undergone rebranding as the company transitioned from a ride-hailing platform to an “everything app”. Now, each of the company’s services, including Careem Pay, Careem Food, and Careem Quik, has become an individual sub-brand within its overarching brand house. The brand refresh includes new color palettes and graphic elements to reflect each sub-brand, with […]
E& Aims for Better Brand Reach with Major Stake Acquisition of Careem App
Emirates Telecommunications Group Company (e&) has made a strategic move by acquiring a majority stake in Careem‘s Super App business for $400 million. e& will be the majority investor in Careem’s Super App services, including food delivery, groceries, and payment solutions. Meanwhile, Uber remains the sole owner of Careem’s ride-hailing business. The move is expected […]
Abu Dhabi Grand Prix 2022: A Circuit of Brands
Formula 1 car races have always been an event of brand showcasing and sponsorship since time immemorial. Car Brands like Ferrari, Mercedes, McLaren, Aston Martin, etc. were the prominent participants in the race. It also is a business opportunity for several car accessory traders mainly tire and oil companies. Formula 1 Abu Dhabi Grand Prix […]
GITEX 2022 – Brands Bring World Attention to Metaverse
Huawei and e& remained to be the lead attraction of the event. The 42nd edition of GITEX was held with the presence of 3500 exhibitors from over 140 countries at the Dubai World Trade Center. The event united innovators in artificial intelligence, 5G, cloud, cyber security, blockchain, fintech etc. Being a diamond sponsor of Gitex, […]
Etisalat by e&: UAE’s first Telecom Company is turning global with their new identity
Etisalat, the UAE’s largest telecom operator, introduced ‘etisalat by e&‘ as its new brand identity. This rebranding by Etisalat Group, (as they were formerly known) seems to be a better fit for its positioning as a technology and investment conglomerate. The Group now has operations in 16 countries in the Middle East, Asia, and […]
