From Trash to Treasure: Coachtopia to Become The Next Big Thing in Sustainable Fashion

Coach, the American fashion brand, has launched a new line called Coachtopia, which is made entirely from material waste. The sub-brand uses scraps and excess material from the brand’s traditional manufacturing processes to create vibrant floral patterns and other embellishments. The launch is part of Coach’s efforts to transform its supply chain and move toward […]

A ‘Rabbit Hole’ of Entertainment: Amazon Prime Video is Rebranding

Prime Video

The popular streaming service Prime Video, which has over 200 million subscribers, has developed a brand refresh to highlight its incredible array of entertainment and position it as a venue for fandoms of all kinds. For Prime Video, Amazon developed a brand strategy that envisions the platform as a ‘rabbit hole’ of entertainment where viewers […]

Burberry’s Latest Rebranding Signals a New Era in Fashion Branding?

burberry brand the change

How Burberry’s Updated Brand Identity is Path Breaking? In the world of fashion, trends, and styles come and go, often emerging as completely new entities seemingly overnight. Many fashion labels have been changing up their brand aesthetics, moving away from the classic and traditional serif fonts and towards more modern and stylish sans-serif fonts. Serif […]

Balenciaga’s Holiday Ad Campaign Sparked Controversy

Balenciaga Brand The Change

How it started? Balenciaga, the fashion house, released its holiday ad campaign earlier this month, featuring children holding teddy bears in bondage harnesses. the brand "Balenciaga" just did a uh….. interesting… photoshoot for their new products recently which included a very purposely poorly hidden court document about 'virtual child porn' normal stuff — shoe […]