Building an Indispensable Brand: Why Taking Action in Marketing Matters

Building an Indispensable Brand: Why Taking Action in Marketing Matters In the current unpredictable business climate, it’s typical for leaders to exercise caution with their marketing budgets. However, even a brief period of inaction can eventually lead to greater costs for the business and the brand, rather than saving money. Marketers have a responsibility to […]
Spotify Takes a Bold Step With Biggest App Redesign to Date – Dynamic Mobile Interface

Spotify has taken the plunge, showcasing its biggest and boldest evolution that makes it stand with its counterparts, part YouTube, part TikTok, and part Instagram, a hybrid! The new look of the app’s homescreen is a wow: Heavy on imagery, vertical scrolling…and a feed that looks similar to TikTok and Instagram. Spotify hopes to make […]