No Crypto Bowl: Crypto Out from Super Bowl LVII?
The Super Bowl is the most watched and expensive advertising event of the year. However, the valuations of numerous cryptocurrency businesses have decreased since February. In November of that year, FTX, a market leader, went from being a $32 billion business with a substantial marketing budget to declaring bankruptcy just four days later. Other advertisers […]
Rakuten Will Make a Return to the Super Bowl in 2023 with a Nostalgic Commercial
Rakuten Group Inc.’s U.S. division made its first appearance as a Super Bowl advertiser earlier this year to raise brand awareness among U.S. customers. According to Dana Marineau, Rakuten Americas Chief Marketing Officer, the ad was a success from a marketing perspective, as it led to a 10% increase in buyers following the Super Bowl […]
Brands Prepping For Their Super Bowl LVII Spotlight
Branding strategies are already beginning to take shape for Super Bowl LVII, which will take place on February 12 at State Farm Stadium in Glendale, Arizona. As brands get ready for the year’s biggest night in advertising, there are already several surprises in this season’s game. For the first time in ten years, Pepsi will […]
