Rakuten Group Inc.’s U.S. division made its first appearance as a Super Bowl advertiser earlier this year to raise brand awareness among U.S. customers. According to Dana Marineau, Rakuten Americas Chief Marketing Officer, the ad was a success from a marketing perspective, as it led to a 10% increase in buyers following the Super Bowl and a significant increase in inbound calls from merchants and retailers interested in joining the platform.
The Super Bowl commercial from Japanese online retailer Rakuten in 2023, will highlight how it can help consumers save money while shopping during uncertain economic times in February. As per a report by TWSJ, it will be centered around the theme of nostalgia.
If you’re unfamiliar, Rakuten is a shopping platform that offers Cash Back, deals, and rewards from all your favorite brands. Rakuten partners with thousands of brands across apparel, health and beauty, dining, grocery, travel, on-demand services, and subscription boxes to help members save and get more. With $3.5 billion in Cash Back earned by its members simply for shopping on Rakuten since 1999, Rakuten is one of the largest and most rewarding online shopping experiences.
The NFL’s Super Bowl LVII will take place on February 12, 2023, The Super Bowl offers sponsors their biggest marketing opportunity of the year. With a global audience of over 112 million spectators, having an advertisement during the game gives brands a unique opportunity to market to new consumers.