Viola Outdoor has launched roof-top digital LED screens to Abu Dhabi’s Tawasul fleet of taxis. This is a joint venture with Firefly, a leading pioneer in the field of mobile marketing media solutions.
Ammar Sharaf, Group CEO and Board Member of Viola Communications said the company is at the vanguard of digitalization of the outdoor marketing infrastructure of the UAE capital. “We have been introducing innovations in Out Of Home (OOH) throughout our history in Abu Dhabi with our lamppost, bus and bridge banner advertising. Since we launched our digital OOH transformation plan, our goal has remained constant – to help advertisers reach people in key, premium areas with the highest quality sites and screens.”
Sharaf said implementing the capital’s first digital bridge banner network on highly visible key arterial routes was a fantastic milestone. This will be augmented by the installation of digital Totem.Lights on the streets of Abu Dhabi. And now with the addition of Firefly’s dynamic industry-leading digital vehicle-top screens, Viola Outdoor is providing unique eye-level marketing opportunities in association with Tawasul taxis.
Firefly’s unique vehicle-top LED screens feature proprietary GPS and internet connections. It offers brands and companies the opportunity to capture the attention of passers-by through geo-targeted and dynamic messaging capabilities. Sharaf described Viola Outdoor’s partnership with Firefly and Tawasul as a game-changing addition to the marketeers’ arsenal.
The collaboration ensures the widest possible coverage for advertisers as the vehicles boast an average of 23,000 passengers driven a distance of 350,000 km per day throughout every zone, street, and area of Abu Dhabi and Al Ain, journeys that are additionally enhanced by Viola Outdoor’s digital bridge banners and Totem.Lights.
By harnessing the power of digital, Sharaf said Viola Outdoor is driving the visibility of the UAE capital’s digital transformation to a smart city. The agency is leading the adoption of sophisticated systems of connectivity which benefit the advertiser and the audience in equal measures.
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