Obsess, the leading experiential e-commerce platform, has launched AVA by Obsess, a revolutionary self-serve solution that enables brands to build and customize their virtual stores. By leveraging proprietary 3D editing and rendering technology, this CMS allows you to add and place products, embed rich media content, and customize merchandising and styling. With AVA by Obsess, brands can now easily create and manage their own immersive 3D virtual storefronts, ultimately driving better, more engaging customer experiences and boosting loyalty and lifetime value.
“Obsess’ mission is to provide brands with the tools they need to offer immersive and interactive shopping experiences, and Ava is the next step in achieving this goal ” said Obsess founder and CEO Neha Singh in a press release.
Revolutionizing Virtual Storefront Creation
Obsess has spent two years building and optimizing AVA based on data and feedback from its most loyal partners. The platform is now empowering brand teams with greater access to virtual technology, much like Shopify revolutionized e-commerce for small businesses by providing them with traditional DIY storefront capabilities. Brands in fashion, beauty, media, entertainment, CPG, and other industries are no longer just experimenting with immersive 3D experiences, but incorporating them as key parts of their overall digital selling strategies.
Easy-to-Use, Accessible Tools for Dynamic Merchandising and Store Management
Virtual stores are becoming an always-on, year-round sales channel for brands. They require easy-to-use, accessible tools for dynamic merchandising and store management. AVA by Obsess provides a self-serve solution that enables brand teams to create and optimize their branded virtual experiences at a faster pace. AVA by Obsess allows brands to customize their virtual stores’ content, styling, and merchandising dynamically.
Features of AVA by Obsess
AVA by Obsess provides an easy-to-use, accessible tool for dynamic merchandising and store management. Here are some of the key features of AVA:
- Proprietary 3D editing and rendering technology
- Ability to add and place products and integrate SKU-level data and product imagery from e-commerce stores
- Integration of clickable content hotspots to showcase immersive offerings such as in-scene videos, games, educational content, social media integrations, and avatars
- Access to all Obsess brand customers as part of their annual platform subscription
The way I see it, AVA by Obsess is a game-changing self-serve solution that empowers brands to create fully branded, immersive virtual stores that drive brand awareness, customer engagement, and loyalty. Obsess has revolutionized virtual storefront creation by providing easy-to-use, accessible tools for dynamic merchandising and store management. AVA by Obsess enables brands to create and manage their virtual experiences, ultimately driving better, more engaging customer experiences and boosting loyalty and lifetime value.
