Through a partnership with PHD Media and Kerv Interactive, Audi of America has launched ads with personalized QR codes. Audi of America emerged as the first advertiser to test Kerv’s new Dynamic Destination ad product. This had one OTT ad generate QR codes directing viewers to dealerships in 115 separate zip codes.
The collaboration highlights the resurgence of interest in conversations surrounding artificial intelligence (AI) and QR codes in advertising. Kerv Interactive’s, AI video advertising platform, Dynamic Destination empowers advertisers to direct users to unique destinations based on specific triggers, like location, or time of day when the user scans the QR code featured in a CTV/OTT ad.
It adds value to each QR scan/snap and increases the propensity to consider and convert. Audi and PHD Media successfully turned a single video into personalized user experiences based on individual scanners’ locations, via KERV’s cutting-edge dynamic technology.
Jay Wolff, CRO of KERV Interactive, said brands like Audi understand the importance of removing friction for users, especially in video. “We are thrilled to partner with the teams at Audi and PHD Media to streamline, automate and measure the way they connect with audiences through OTT to make an impact for both the brand and consumer.
Kayleen Oblack, Media Manager at Audi of America, said the brand is looking for innovative solutions that elevate the consumer experience. “Working with KERV and PHD Media allowed us to quickly and efficiently localize our interactive OTT experiences and guarantee consumers have a more personalized, relevant experience with the Audi brand.”
Austin-based KERV Interactive is reimaging the way consumers connect with content by creating truly dynamic, consumer-first experiences. The agency uses patented technology that is built on cutting-edge AI, machine learning, and image recognition; KERV TV scans and auto-detects scenes within a video and seamlessly adds QR codes to CTV/OTT video.
Moreover, Dynamic Destination takes the manual work out of creating unique landing page destinations for consumers based on triggers, like location, time of day, weather, day of the week, browser etc., making tags and creatives work harder.