Audi, the latest in a long line of auto firms to simplify their emblems, has presented a flat, simplified version of its trademark four-ringed insignia.
The four rings of Audi are still arranged in the same pattern, but they are no longer elevated and are no longer painted with glossy chrome. The rings are now either dark grey with black borders or white with a thin black border.
In addition to the rings, Audi has standardized the fonts it uses on its vehicles’ exterior and interior. The name of this new and distinctive typeface is Audi Type. In addition, the B-pillars will have this font laser etched into them for further identification.
With the makeover, Audi joins other automakers like Volvo, Nissan, and Vauxhall that have all switched from three-dimensional to two-dimensional emblems.
In the beginning, Audi, DKW, Horch, and Wanderer were the four distinct German automakers represented by the four interlaced rings in the beginning. When these four auto manufacturers merged to form the Auto Union in 1932, the new ring logo was created.