Samsung Introduces Viewer Panel for Advertisers

Samsung has reached out to the global advertising industry with the rollout of a new 5,000 household opt-in panel, dubbed “TK”, for the brand’s device owners. It wants to help advertisers and agencies navigate the complexities of converging linear TV and streaming audiences. Justin Evans, Samsung Ads Global Head of Analytics & Insights, during the […]

Revolutionizing Audio Ads: Discover Instreamatic’s Contextual Audio Ads

The digital advertising industry is facing a challenge in engaging consumers with traditional ad types. Consumers are becoming more resistant to generalized advertising that relies on bombarding audiences with ad quantity to earn conversions. However, Instreamatic‘s advanced AI marketing solution has come up with a solution to this challenge. They have launched Contextual Audio Ads, […]

Audi Collaborates With PHD Media and Kerv Interactive to Test A New Ad Product

Audi PHD Media Ad

  Through a partnership with PHD Media and Kerv Interactive, Audi of America has launched ads with personalized QR codes. Audi of America emerged as the first advertiser to test Kerv’s new Dynamic Destination ad product. This had one OTT ad generate QR codes directing viewers to dealerships in 115 separate zip codes. The collaboration […]

How Brands Can Make It Profitable in Challenging Times?

How Brands Can Make It Profitable in inflation Challenging Times?

Consumers are concerned about inflation since their income won’t go as far. Brands worry because it reduces their profit margins. The first thing to understand is that Brands cannot use promotion to get themselves out of difficulty. Starting a pricing war accelerates margin erosion, re-educates consumers about what a category’s appropriate price point is, and […]

Balenciaga’s Holiday Ad Campaign Sparked Controversy

Balenciaga Brand The Change

How it started? Balenciaga, the fashion house, released its holiday ad campaign earlier this month, featuring children holding teddy bears in bondage harnesses. the brand "Balenciaga" just did a uh….. interesting… photoshoot for their new products recently which included a very purposely poorly hidden court document about 'virtual child porn' normal stuff — shoe […]

Click to Messenger Ads now available on Instagram

Click to Messenger Ads now available on Instagram

Facebook’s Click to Messenger Ads — that allows a user to initiate a direct conversation with a business by just tapping on an ad, is now available on Instagram as well. The new Instagram Click to Messenger ads will let you reach the people you care about on Instagram and engage with them on Messenger. […]

Quora launches a Self-Serve Ad Platform

Quora launches a Self-Serve Ad Platform

The popular question and answer site, Quora has launched its self-serve ad platform to advertisers globally just over a month after it reached unicorn status by raising $85 million at a valuation around $1.8 billion. Quora, which has been around for 7 years now and which over the years have become the go-to platform to […]

5 Reasons Why You Need a Digital Marketing Strategy

There is a huge misconception that a digital marketing strategy is required only for big brands with deep pockets. However, the fact is that having a digital marketing strategy, irrespective of the size and scale of your business, can make a huge difference to your end results, if executed properly. A digital marketing strategy is […]

Measuring your Digital Marketing Success

Measuring your Digital Marketing Success

Digital Advertising spends are on a continuous rise and one primary reason for this is that unlike traditional advertising, digital advertising is measurable and analytical data is available in real time. Measuring the effectiveness of digital campaigns are an integral part of assessing your marketing efficiency and your actual return on investment. While there are […]