Kroger has partnered with Cooler Screens to help customers make purchasing decisions based on their own preferences, diets, health needs, budgets, and lifestyles. The Cooler Screens provide a new avenue for in-store retail media.
With Cooler Screens technology, consumer packaged goods (CPG) can provide real-time digital door display of the contents of an in-store cooler, superimposed retail media, and merchandizing content. Cooler Screens says its advertising platform reaches more than 90 Million viewers monthly in stores across multiple retailers. This is likely to reach more than 200 Million per month by early 2024.
Cara Pratt, senior VP at Kroger Precision Marketing, is excited about this continued collaboration as it extends their vision for the future of retail media. It offers brands another powerful marketing lever inside the store. Pratt said Cooler Screens shares and further enables this vision by bringing the best of digital experiences directly into the retail stores while integrating with Kroger’s 84.51° data science platform to create an engaging and valuable experience for the customers, associates, and brands.
Arsen Avakian, Cooler Screens CEO and founder, said they use consumer insights to create a triple win for consumers, brands, and the retailer. The company is working to quadruple the number of its screens in development in the next 12 to 18 months to 40,000 total. Besides modernizing the in-store shopping experience, Cooler Screens improve information access, relevance, and transparency. Consumers, with improved visibility, are more confident they are making purchase decisions that best fit their budgets, taste, and health preferences.
Cooler Screens transform retail surfaces, like cooler doors, into brilliant and attractive high-res 4K digital smart screens that seamlessly integrate into the existing retail environment. It’s very effective for brands seeking to directly engage with consumers in-store. Brands can increase sales and build brand equity simultaneously by delivering messages at the right time, in the right place, to the right consumers.
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