Renault dropped the new RACING SHOE5 series, following the success of its first NFT collection genR5, to coincide with the company’s 50th anniversary. The collection comes in six custom-made models, five inspired by the flagship R5 Turbo models, and a sixth design developed with the web3 R3NLT community as a tribute to the R5 TURBO 3E show-car.
It has taken key features of the iconic R5 Turbo to the collector’s sneakers – the shoe’s rear inclination represents the chassis of the car, with the interiors taking inspiration from the upholstery and the laces, a nod to the seat belts. Each model has been made into 160 unique pairs, inspired by the R5 Turbo’s 160 horsepower.
Arnaud Belloni, Global Marketing Director of Renault, said RACING SHOE5 is a clear sign that being a part of the R3NLT program means being part of a unique relationship with the Renault brand. “All it takes to live the RACING SHOE5 experience is to push open the doors of our first online shop dedicated to our collector’s edition sneakers.”
For the second set of NFTs, Renault integrated an NFC chip. It gives access to the shoe’s certificate of authenticity in NFT form. It contains the shoe’s key information – composition, materials, and manufacturing traceability – this data is written on a blockchain. Renault says the 960 pairs of sneakers are made using Leather Working Group (LWG) certified leather. “Each pair of one-of-a-kind individually-numbered sneakers will be made following the purchase of the NFT version for €265.
Furthermore, the second NFT drop is a second unique opportunity for fans of the brand to purchase an exclusive pair of sneakers, enjoy an immersive 3D experience, and have an exclusive meeting with the Renault designers at the Renault Research and Development Center. Sneakers owners will get access to an exclusive and customizable range of merchandizing.