Fenty Beauty, a cosmetics brand by Rihanna, is launching the Fenty Beauty + Fenty Skin Experience on Roblox. The four-week Fenty Beauty and Fenty Skin experience focuses on product creation, wherein users can make their own Fenty Beauty Gloss Bomb Universal Lip Luminizer.
Rihanna said beauty experiences are meant to be fun. “So, I’m excited to provide everyone, everywhere, a glimpse into our world and a new realm of amusement with our makeup, skincare, and fragrance.” The pop singer said the Fenty Beauty + Fenty Skin Experience on Roblox promises and unprecedented and fantastical view of the brand’s beauty products, welcomes a global community and creates a new space for self-expression.
Users can engage in interactive scavenger hunts, solve mazes, and enjoy creating opportunities for a deeper understanding of the inspirations and ingredients behind some of Fenty’s viral and best-selling products. They can become part of the Fenty Family, and co-create a physical product from the digital experience. This marks a first-of-its-kind opportunity from a beauty brand on the platform.