Renault India has launched a new campaign, #LifeOnDemand, to showcase the unique features and flexibility of the Renault TRIBER, the number one European brand in India. The campaign is aimed at highlighting the incredible versatility and adaptability of TRIBER, with over 100 seat configurations and storage options.
Unmatched Modularity and Infinite Space
The new campaign is centered around the TRIBER’s unmatched modularity, incredible versatility, and infinite space, which offers the ability to seat up to 7 people. The TVC featuring Indian actor Amit Sadh highlights the movement, life, and people of TRIBER.
Customizable and Versatile
Sudhir Malhotra, vice president, of sales and marketing at Renault India, expressed his excitement over the new campaign and Renault’s commitment towards elevating their brand to a premium level. “The Life On Demand campaign not only builds product awareness but also strikes an emotional chord by creating an exciting and remarkable narrative that resonates with consumers’ aspirations.” he states.
Making Unforgettable Memories with Loved Ones
The campaign also emphasizes how families and friends can easily customize the interior of the TRIBER to fit their unique needs, enjoy a stress-free adventure, and make unforgettable memories with their loved ones. With its incredible adaptability, the TVC features TRIBER as the perfect vehicle for all kinds of road trips and adventures.
The Big Picture
Renault India’s new campaign, #LifeOnDemand, highlights the unmatched modularity and flexibility of the Renault TRIBER, the number one European brand in India. The campaign showcases TRIBER’s unique selling points, including its infinite space and over 100 seat configurations and storage options. TRIBER’s emotional connection established through the commercial plays to consumers’ aspirations and illustrates how the TRIBER can create unforgettable memories and stress-free experiences.
