Just imagine what Coke would taste like in the year 3000. Much or more of the same, most probably! Well, Coca-Cola is giving a taste of the future to fans with a limited-edition drink and an AI-powered experience.
Co-created with human and artificial intelligence, Coca-Cola Y3000 highlights how fans envision the future through emotions, aspirations, colors, and flavors. Olana Vlad, Senior Director, Global Strategy, The Coca-Cola Company, believes Coca-Cola will be as relevant and refreshing in the year 3000 as it is today. “We challenged ourselves to explore the concept of what a Coke from the future might taste like, and what kind of experiences would a Coke from the future unlock.”
Vlad said the role of every drop is to leverage the latest, most advanced technologies and cultural trends to create novel experiences. Coca-Cola embraced the power of AI and continues to build the company’s capabilities in this exciting space. Coca-Cola has created new pathways to deepen its engagement for everyone.
As such, the Real Magic brand platform celebrates unexpected connections that make the ordinary extraordinary, Coca-Cola brought in human intelligence and AI together for an uplifting experience of what the company believes tomorrow will bring.
Coca-Cola Y3000 Zero Sugar touts an equally futuristic and optimistic visual identity. It’s co-created with artificial intelligence. The design showcases liquid in a morphing, evolving state, communicated through form and color change that emphasizes a positive future.
Moreover, a light-toned color palette featuring violet, magenta, and cyan against a silver base gives a futuristic feel. The iconic Spencerian Script features a connected matrix with fluid dot clusters that merge to represent human connections. To access the Coca-Cola Creations Hub, consumers can scan an on-pack QR code. They can filter photos through the custom Y3000 AI Cam to envision what their current reality could look like in the future.