Coca-Cola Beverages Northeast, as part of the company’s progress towards its World Without Waste goals, has introduced 100% recycled rPET bottles. This will help create and sustain a circular economy. It will also ensure that plastic waste is being recycled and reused.
This innovation, the rPET bottles, contributes to Coca-Cola’s World Without Waste goals to address global challenges of packaging waste and climate change through effective systemic changes. Coca-Cola aims to use 50% recycled content in its packaging by 2030 and reduce the use of virgin plastic derived from non-renewable sources by a cumulative three million metric tons by 2025.
Sussannah Smith, Senior Director of Public Affairs & Communications, said they have the responsibility to help solve the global plastic packaging waste crisis. “As a leader in the beverage industry, we need to act as a model for responsible behavior with regard to sustainability and to help reduce plastic waste globally. Together with our partners from The Coca-Cola Company, we are proud to launch this new line within the Northeast market.”
The rPET bottles in the market rPET bottles currently include 20-ounce bottles of Coca-Cola, Diet Coke, Coca-Cola Zero Sugar, Cherry Coke, Cherry Coke Zero, Vanilla Coke, Cherry Vanilla Coke and Caffeine Free Diet Coke throughout New England and upstate New York, and 20-ounce and 1-litre Dasani bottles nationwide.
Coca-Cola highlighted that the rPET bottles are in line with the company’s goal of reducing virgin plastic packaging, decreasing carbon emissions and accelerating progress towards the Coca-Cola World Without Waste initiative. The brand is looking to work with people, businesses and industries to support a healthy, debris-free environment.