Create Real Magic: Inside Coca-Cola’s First AI-Powered Campaign
The Coca-Cola Company has partnered with OpenAI and Bain & Company to launch a groundbreaking AI platform called “Create Real Magic,” which enables digital creatives to generate original artwork using iconic creative assets from the Coca-Cola archives. This innovative program comes as a follow-up after the success of their Masterpiece ad featuring classic and contemporary […]
Building an Indispensable Brand: Why Taking Action in Marketing Matters
Building an Indispensable Brand: Why Taking Action in Marketing Matters In the current unpredictable business climate, it’s typical for leaders to exercise caution with their marketing budgets. However, even a brief period of inaction can eventually lead to greater costs for the business and the brand, rather than saving money. Marketers have a responsibility to […]
Masterpiece: Coca-Cola’s Latest Global Campaign Reboots Iconic and Contemporary Paintings
Coca-Cola uses classic and contemporary art in its new global campaign Masterpiece to highlight and showcase diverse creators and its beverage, Coke, as a source of upliftment. The Masterpiece features a host of iconic and contemporary paintings in a two-minute film, which shows a student in an art museum. He seems unable to muster creative […]
Soft Drink Brand ‘Lilt’ to Rebrand to Fanta after 50 Years
After 50 years, the popular soft drink brand Lilt, known for its ‘totally tropical taste’, is being rebranded and replaced by Fanta Pineapple & Grapefruit. The Coca-Cola Company, which owns Lilt, announced the change and clarified that the drink’s taste and ingredients would remain unchanged. The rebranding of Lilt to Fanta Pineapple & Grapefruit has […]
Global brands made shootouts on FIFA
The 2018 Russia FIFA world cup was not only the cup of tea for football fanatics, but also for several brands in taking a huge step ahead in their promotion. A global event with international influences could get deeply strategized by the brands for their promotion and this is what happened when the football fever […]
