Heinz Launches S.O.S Tomato Island on Fortnite to Increase Awareness About Soil Degradation
Heinz, in partnership with Druid Gaming, has launched Heinz S.O.S Tomato Island on the popular gaming platform Fortnite. The themed island tasks players with maintaining the health of a tomato farm. The Fortnite island taps into younger consumers’ love of gaming and passion for sustainability. It positions Heinz as an environmentally conscious company. Players on […]
Does Celebrity Endorsement Safeguard the Brand’s Reputation?
Brands have celebrities endorse their products to increase sales and awareness about the company. It’s a marketing strategy to enhance and boost the brand’s image. But it isn’t free. Companies have to pay millions of dollars to have a celebrity endorse their products. Discover the power, perks, and pitfalls of celebrity brand endorsement. In the […]
Riyadh’s First European Food Festival Showcases Love for Food and Diversity
Saudi Arabia hosted the first-ever “European Food Festival Riyadh”, taking people through an amazing culinary journey across Europe. The two-day event was organized by the EU delegation in Riyadh, in collaboration with the Culinary Arts Commission, the Embassies of EU Member States, and the Diplomatic Quarter Office. Jaap Ora, project manager of the EU Embassy […]
Saudi Arabia Deserts to See ‘Five-Star Luxury’ Trains in 2025 from Riyadh to Qurayyat
Saudi Arabia Railways has signed a memorandum of understanding (MoU) with Italy’s Arsenale Group, the firm behind Orient Express, to launch five-star luxury trains in 2025. It will take travelers from Riyadh to Qurayyat, with AlUla along the way. The MoU is in line with the Kingdom’s goals of the Vision 2030 reform plan to […]
Solutions+: Mubadala Unveiled their latest Rebranding Aimed at Business Growth
Mubadala Business Management Services, a leading business management services provider in the UAE, has announced its rebrand to Solutions+, a Mubadala Company. The rebrand reflects the company’s new strategy for growth, which includes expanding its service offerings, entering new sectors, and growing its client base. Solutions+ will continue to provide core offerings that power the […]
OneRare Foodverse: Maggi Launches its First-Ever NFTs
Maggi has set new standards for customer engagement in the F&B industry by launching non-fungible tokens (NFTs) in the OneRare Foodverse. The brand has embraced blockchain technology to reach out to its consumers in an all-new avatar. Maggi will launch its iconic offerings, Recipes made with Maggi Noodles; Maggi Masala-ae-Magic; and Maggi Hot & Sweet, […]
IFFCO Group Launches First 100% Plant Based Meat Factory in the Middle East
The IFFCO Group has opened its first plant based meat factory for the Middle East region in Dubai Industrial City (DIC). The THRYVE factory will be the first 100 percent plant-based meat factory in the region. It will catalyze the move towards a more sustainable and healthy food chain. According to an official press release, […]
Skytrax World Airport Awards 2023: King Fahd International Airport Best Regional Airport in the Middle East
The King Fahd International Airport has once again been named the best regional airport in the Middle East in the Skytrax World Airport Awards 2023. This airport jumped six places from 2022 to be ranked the world’s 44th best. It won the award for the best regional airport for the second consecutive year. Other airports […]
