Future Brand Develops Bespoke Visual Identity for Atlantis The Royal Dubai
FutureBrand, a brand-led business transformation company, is working with Kerzner International to develop the visual identity and design system for Atlantis The Royal, Dubai. It carefully developed each detail to reflect the world-class customer experience and electric atmosphere of the new resort. Atlantis The Royal Dubai, has been crafted by the world’s leading designers, architects […]
Pepsi India Rolls Out Summer Campaign With Southern Star Yash
Pepsi India has yet again launched its summer campaign with actor Yash to celebrate the brand’s 125th year with a brand-new positioning “Rise up Baby!” The ad shows how individuals are surrounded by a sea of voices, which is constantly telling them what to do, what to like, and whom to swipe. If they listen […]
Naomi Campbell Leads Fendi’s Peekaboo Bag Spring 2023 Campaign
Supermodel Naomi Campbell is the face of Fendi’s Peekaboo bag Spring 2023 campaign. The brand says Campbell’s distinctive persona is one of the few that truly matches the energy of the Peekaboo. Designed by Silvia Venturini Fendi, the bag first debuted on Fendi’s Spring/Summer 2009 runway. “There was an invasion of bags on the catwalk […]
Reliance Steps Into Personal and Home Care Segment of FMCG, Heats Up Competition
By stepping into the personal and home care segment of FMCG, Reliance is offering products at 30 to 35% lesser price heating up competition. This would attract customers to try the products and evaluate performance, quality, and perception in comparison to the same from rival established brands. Reliance Consumer Brands Limited (RCPL) products, the FMCG […]
Prada Group Partners With Adobe to Elevate Consumer’s Shopping Experience
Italian luxury fashion brand Prada has partnered with Adobe to boost its consumer’s physical and digital shopping experience. The Prada Group will use the Adobe Real-Time Customer Data Platform and the Adobe Journey Optimizer to hand relevant information to the customer at the right moment. Data from these programs will be used to inform sales […]
Sera Labs Sees Steady Growth Trajectory Via Strategic Partnership With Nicole Kidman
Ever since pulling in Hollywood celebrity Nicole Kidman as its global brand ambassador, Sera Labs has been on a steady growth trajectory. The actress is also the skincare company’s strategic business partner. Kidman owns company stock and is involved with the marketing and product development of Seratopical Revolution, which is a clean and plant-based skincare […]
Ogilvy’s CCO Talks Rankings and AI in Advertising
Liz Taylor is one of the top-ranked chief creative officers in the business following Ogilvy being recognized for its commercials and best agency network ranking in The Drum’s Creative Rankings. She revealed that Ogilvy no longer functions as a series of regional fiefs that leave executives bumping elbows to get the right people on the […]
