Naomi Campbell Leads Fendi’s Peekaboo Bag Spring 2023 Campaign

Supermodel Naomi Campbell is the face of Fendi’s Peekaboo bag Spring 2023 campaign. The brand says Campbell’s distinctive persona is one of the few that truly matches the energy of the Peekaboo.

Naomi Campbell Brings Back Fendi’s It Bag With The New Peekaboo Campaign
Naomi Campbell for Fendi’s spring 2023 Peekaboo campaign.

Designed by Silvia Venturini Fendi, the bag first debuted on Fendi’s Spring/Summer 2009 runway. “There was an invasion of bags on the catwalk everywhere at that time, so I really wanted to create a bag that only a real leather goods maker like FENDI could possibly make.”

She shared that she wanted to evoke the beauty of a vintage bag with a lock, but for the first time make it about the movement of the bag. “With the Peekaboo, I really wanted to produce that idea in a bag. That’s why I selected soft leather, as the bag was shown open and inside you could reveal a different color of very beautiful glove leather.

The “it” Bag

The Peekaboo bag offers a true duality of minimal and geometric. The signature bag boasts a trapezium shape and merges both supple and rigid forms. Furthermore, it features a double turn-lock upper and weighed keyhole hardware. It has a suspended drape on the opening and highlights a curved smile shape.

Fendi says the bag has many different sides and personalities. It wearer can choose how and in which way they shall carry it, an excellent opportunity for self-expression. The Peekaboo bag is all about beauty and playful functionality.

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Nandika Chand