Radisson Hotel Group: One of the Fastest-Growing Hotel Companies in Africa
The Radisson Hotel Group plans to strengthen its robust African presence in 2023 and wants to reach 150 hotels within the next five years across the continent. It has already opened 14 hotels in the region and signed over 25 new hotels – adding over 4,800 additional rooms to its portfolio in the last two […]
Levi’s Turns to AI-generated Fashion Models to Supplement Human Models
Levi Strauss & Co. has teamed up with a digital fashion studio Lalaland.ai for customized artificial intelligence (AI)-generated models. With AI model, the brand hopes to reach out to consumers on a wider range of body types, ages, sizes, and skin tones. This is also part of Levi’s sustainability efforts as it requires fewer resources. […]
PV Sindhu Features in PNB MetLife Insurance Brand Film ‘Chhoti Sindhu & Friends’
Renowned Indian badminton player PV Sindhu has been featured in PNB MetLife Insurance’s brand film Chhoti Sindhu & Friends, which focuses on the company’s Life Insurance Child Plan products. In the brand film, PV Sindhu can be seen playing badminton. She introduces her animated avatar ‘Chhoti Sindhu’. The character then introduces her friends and highlights […]
A Fresh Start: Aicocken Kids’ Clothing Company Gets a Playful and Fun Rebranding
Aicocken, a kids’ clothing company, has recently undergone a charming and visually stunning brand refresh by Onnff, a creative studio specializing in branding. Onnff’s rebranding of Aicocken puts children’s interests at the forefront, showcasing a cute illustrated character that doubles up as a logo and slide, as well as playful and uniquely shaped packaging. The […]
Adobe Firefly: A Revolutionary AI-driven Creative Tool to Transform Your Branding Efforts
Adobe has recently announced the launch of Firefly, a new family of creative generative AI models that will take branding to the next level. With the power of AI-driven creativity and productivity at your fingertips, you can generate images, audio, vectors, videos, and 3D content faster and easier than ever before. Adobe Firefly is set […]
Saudi Aramco Signs MoU With Samsung Electronics for Kingdom’s Digital Transformation
The Kingdom of Saudi Arabia is set to undergo a digital transformation with the collaboration between Saudi Aramco and Samsung Electronics through a non-binding MoU. This deal comes just after Aramco launched a new digital firm during the In-Kingdom Total Value Add Forum (iktva). Samsung Electronics will localize the industrial 5G communications network, while Aramco […]
Superdry to Sell IP Assets to Cowell Fashion Company for $50 million
Superdry has sealed an agreement with a South Korean firm Cowell Fashion Company to sell its intellectual property (IP) assets for $50 million. This means Cowell will own and use Superdry brand in key APAC markets, starting in South Korea and extending to neighboring countries, including China. The British fashion retailer and Cowell will work […]
Lenovo Launches Bilingual Keyboard for Seamless Writing in Maori
Lenovo has introduced a first of its kind keyboard, available on select devices, designed to seamlessly write in the indigenous language “te reo Maori” of New Zealand. This will enable Lenovo’s customers to communicate in their preferred language. The bilingual keyboard is a product result of Lenovo and AMD collaboration. The idea came about when […]
Snapchat Introduces ARES to Help Retailers Boost AR Shopping
Snapchat has set up a new business unit called Augmented Reality Solutions for Business (ARES) to empower retailers and shoppers. It offers Snap’s AR technologies to retailers and businesses so they can incorporate them into their own apps and websites. The new ARES business aims to help retailers increase conversions and reduce return rates with […]
