Ford to Launch Puma EV in 2024, Latest Step in Ford’s Electrification Strategy
Ford is gearing to manufacture the Puma EV in 2024 to compete with the Peugeot e-2008 and the upcoming Mini Aceman. The electric vehicle will share its platform and powertrain with the all-new Ford E-Transit Courier van. Ford is working on only one battery for the smallest electric Transit. It will give a 10 – […]
Fanta Celebrates New Look, Playful Global Identity
Fanta’s logo has been overhauled to give the brand a unified global identity based on fun. The rebranding, a collaboration between Coca-Cola Company and Jones Knowles Ritchie, gives Fanta a playful image that appeals to all ages. Rapha Abreu, Coca-Cola global VP of design, said they focused on an attitude of “playfulness and fun”. They […]
Reliance Consumer Products Works on New Ice Cream Brand
Backed by Reliance Retail Ventures, Reliance Consumer Products is keen to step into India’s burgeoning ice cream market. The FMCG company is in talks with a Gujarat-based ice cream manufacturer to outsource production of a new ice cream brand named “Independence”. This brand was launched in Gujarat in 2022. Reliance will intensify competition in the […]
Online Makeover: Walmart Revamps Website and App
Walmart has updated its website and app with a new look to accommodate bigger and glossier photos, videos and social media-inspired content. The American multinational retail corporation wants to make shopping online easier and more engaging. Tom Ward, Walmart’s chief e-commerce officier, believes that when you walk into a store, you get inspired and excited […]
Cat Says Wow to Samsung Neo QLED 8K TV
Samsung Electronics has rolled out a new ad for its flagship TV. It features a man and his cat enjoying the crisp picture and sound quality of the Neo QLED 8K TV – the best TV for everyday entertainment. The campaign draws on the fun factor and feels good. Samsung and BBH Singapore bring viewers […]
Costa Coffee Launches ‘Made a Little Better’ to Focus on Emotional Connections
Costa Coffee with Wunderman Thompson UK has launched an integrated campaign Made a Little Better. It centres around the insight that everything is made a little better when your coffee is allowing Costa Coffee to humorously depict deeply relatable, challenging human moments. The campaign has an emotional lift with the power to make your day […]
Whataburger and Academy Sports + Outdoors Release Co-branded Line
Whataburger and Academy Sports + Outdoors have once again joined forces for the release of their second exclusive Magellan Outdoors x Whataburger co-branded apparel and product line. The extensive lineup of shirts, shorts, caps, socks, drinkware, coolers, bikes and outdoor games features new and limited-edition Whataburger designs just in time for outdoor summer adventures. It […]
H&M Move to Create Garments Partly from Captured Emissions With LanzaTech
H&M Move has teamed up with LanzaTech, a carbon capture company, to create garments partly from captured emissions. The Swedish fashion brand will infuse them with its own DryMove technology. LanzaTech uses three simple steps to capture carbon emissions from steel mills, traps them in bioreactors, and converts them into the same building blocks that […]
