Advertisers Will Not Be Allowed to Dictate Twitter’s Content Policy: Elon Musk
Twitter is willing to work with brands on the placement of their ads on the microblogging platform, says Elon Musk. But he insisted that advertisers will not be allowed to dictate Twitter’s content policy. The Twitter CEO told the Possible Marketing Conference in Miami, U.S. that he is interested in hearing legitimate concerns from advertisers. […]
Mascots: Brand Powering to Boost Engagement and Drive Sales
Brand mascots? Think of Ronald the McDonald’s clown, Kellogg’s Tony the Tiger, and Nesquik’s Bunny. Mascots are fictional characters that bring brands to life. It gives power to brands to reach out to consumers and boost engagement. Mascots are a powerful tool for branding and marketing strategy. It helps extend the reach and makes marketing […]
Social Cycling: END. & Adidas to Launch Velosamba Sneakers
END. and Adidas have drawn inspiration from modern cycling clubs for their latest collaboration, yet to be launched, Velosamba sneaker pack. Dubbed “Social Cycling”, it combines low-key style cues from the world of cycling with classic terrace footwear aesthetics. The Velosamba sneakers are centred around coffee and beer, two classic pit stops for any seasoned […]
Here’s How Apple Is Planning to Rebuilt Their Maps to Compete With Google
Apple is making massive strides to overhaul its Maps application and restore user trust. Once plagued by inaccurate data and privacy concerns, Apple Maps is getting a complete rebuild from the ground up. It was the brand’s dedication to privacy, accuracy, and constant improvement that inspires optimism for global Apple users. A rebuilt Maps could […]
Indulge in Serenity: Emirates Offers Free Tea-Themed Getaway to Sri Lanka
Are you a tea enthusiast? If yes, then Emirates Airways and Dilmah Tea have an exciting opportunity for you to bid on! The two companies have partnered to offer Emirates Skywards members a chance to win an all-expense-paid trip to the Tea Maker’s Private Retreat in Sri Lanka. Read on to learn more about this […]