Poland’s National Museum Rebrands to a Weaving-Inspired Timeless and Unified Look
Poland’s National Museum in Kraków (Muzeum Narodowe w Krakowie) has undergone a rebranding project led by the Warsaw design agency Podpunkt. The new visual identity as described by the design agency is based on the concept of weaving together artworks and inspirations to form the basis of a vast collection of art. Weaving-inspired MNK logo […]
PhonePe ‘s Hassle-Free Motor Insurance Campaign
PhonePe, the digital payments platform, has announced the launch of its new brand campaign, ‘PhonePe- Insurance your way,’ focused on motor insurance. The campaign aims to educate customers on buying hassle-free motor insurance with the help of trusted insurers while protecting their privacy. It consists of five ad films of 20-25 seconds each, with quirky […]
Coca-Cola Uses Digital Marketing to Connect With Consumers
Coca-Cola has seen its global sales volumes up 3% year-on-year, posting a strong performance in Q1 2023. Coca-Cola ’s namesake soda also reported 3% volume growth, while Coke Zero Sugar’s volume rose 8%. Its net sales rose 5% to $10.98 billion and organic revenue increased 12% in the quarter. This was largely driven by higher […]
Google Advertising Sees Revenue Growth in Travel and Retail Verticals: Report
Google ’s total revenues have increased 3% or 6% to $69.8 billion from $68 billion a year earlier. But finance chief Ruth Porat says the outlook remains uncertain due to the challenging economic environment. Alphabet, Google’s parent company, in the earnings reports stated that ad revenue beat analyst expectations, but fell from the year prior […]
Exotel Unveils Refreshed Brand Identity for More Customer Engagement
Exotel, a leading consumer dialogue platform in emerging markets, has recently unveiled a new brand identity with a fresh logo and catchy slogan. The rebranding highlights the company’s dedication to providing end-to-end solutions for customer engagement and its expanded reach in the CX (Customer Experience) market. The new logo emphasizes the phonetic ‘x’ and incorporates […]
Hyperlinking Your Way to Success: Exploring The New York Times Campaign
In today’s fast-paced digital age, it’s not uncommon to find yourself reading an article about a completely different topic than what you started with. This familiar experience inspired the latest campaign for The New York Times, “More of Life Brought to Life,” which takes us on a journey through interconnected objects to replicate the online […]
Shopping with Klarna’s AI-Powered Personal Shopper
Swedish Fintech company, Klarna, has recently launched a major redesign of its mobile app, bringing new features including AI-powered for retailers, creators, and shoppers. With a year of steady growth in user base and revenue, the update aims to improve the shopping experience for its users. Here’s a closer look at what Klarna’s new features […]
Global Retailers Worry Inflation Will Dampen Consumer Spending
Despite easing inflation and falling prices, consumers are still feeling the pinch and tightening their spending. This has global retailers worried. Energy bills, rent, and food costs left consumers reeling. Consumers, the world over, were hit by the post-pandemic spike in inflation, supply chain issues, and rising food, and energy crisis which were partially driven […]
New Era of Private Label Brands, Consumers Becoming More Conscious and Decisive
With consumers in constant pursuit of savings, retailers have adopted private brands as an alternative to traditional offerings and an avenue to reinvention in the market. Private brands help grocers to meet consumer demand and improve their market position while increasing profits. There’s no doubt that record-high inflation and fears about the economy have pushed […]
Mother Dairy Unveils New Ice Cream Flavors in the Latest Campaign
Mother Dairy, one of India’s leading milk and milk products companies, has launched a new ice cream campaign called #MotherPromise. The campaign, conceptualized by Ogilvy India, aims to target consumers of all age groups and is set to run for six weeks. The focus of the campaign is to showcase the company’s efforts to offer […]
Bazooka Gum and the Nostalgia Factor: Why It’s More Than Just a Chewy Treat?
Bazooka Gum has been a staple of American childhood for over 75 years. From its iconic comic featuring Bazooka Joe to the sweet taste and the ability to blow large bubbles, Bazooka Gum has been a favorite of generations. The brand has managed to maintain its iconic status through the years, with the original formula, […]
Mattel Launches ‘Down Syndrome Barbie’ to Reach Out to Kids with Special Needs
Mattel, the toy manufacturing giant, has recently made history by introducing the first-ever Barbie doll with Down syndrome. The move is part of the brand’s continued efforts to promote inclusivity and diversity, and it marks a significant milestone in the world of children’s toys. The new doll is an important symbol of representation for differently […]
