Travel Luggage RIMOWA Celebrates Legacy in ‘A Lifetime of Memories’ Campaign
RIMOWA, a German travel luggage brand, is celebrating a legacy as one of the most trusted names for travelers. It is celebrating “A Lifetime of Memories” in a new campaign. RIMOWA in its new campaign highlights the marks of seasoned travelers and the precious memories as embodied by their suitcases. It says every dent, scratch, […]
South Korea Emerges As Promising Market For Luxury Brands
Louis Vuitton transforming Seoul’s Jamsugyo Bridge into an outdoor runway shows South Korea rising as a promising market for luxury brands. The Asian country has been getting significant investment thanks to free trade agreements with the European Union. South Korea’s growth in the spending power of its citizens is also a driving force for the […]
Flipped: The Controversy Surrounding Honda’s Luxury Brand Acura Logo
Honda flipped its logo for Acura, a luxury car brand, to target sophisticated and international consumers. The Acura was launched in 1986 by Honda to sell premium range cars in the U.S. Its logo, which looks like a stylized letter ‘A’, can also be seen as a stylized ‘H’ character that refers to Honda. The […]
World Without Waste: Coca-Cola Introduces 100% Recycled rPET Bottles
Coca-Cola Beverages Northeast, as part of the company’s progress towards its World Without Waste goals, has introduced 100% recycled rPET bottles. This will help create and sustain a circular economy. It will also ensure that plastic waste is being recycled and reused. This innovation, the rPET bottles, contributes to Coca-Cola’s World Without Waste goals to […]
