Higg Co Rebrands as Worldly to Reintroduce Itself to Fashion
Higg Co, the data platform behind the renowned Higg Index sustainability assessment tool, faced challenges and controversies that led to a rebranding initiative. The company has now reintroduced itself to the fashion industry as Worldly, with a vision to expand its product range beyond the Higg Index and provide comprehensive sustainability solutions. Let’s get to […]
Every Day Better: Amazon Turns Customer Reviews into Witty Commercials
In the world of e-commerce, Amazon has always been synonymous with customer reviews as a reliable source of information for assessing product quality and usability. Recognizing the significance of customer feedback, Amazon has launched its latest advertising campaign titled ‘Every Day Better’. This campaign showcases the power of customer reviews and their impact on shaping […]
Exploring the Rise of Soft Drink Rebranding Strategies
The emergence of Gen Z as a significant consumer segment has brought about a shift in marketing strategies for many brands. With their unique values and preferences, companies are forced to rethink their approach to branding, design, and messaging. The increasing dominance of this segment means that companies must adapt or risk being left behind. […]
Adidas – Manchester United Unveil Man Utd x Originals Collection
Adidas – The Man Utd x Originals Collection invokes a feeling of nostalgia as it revisits popular pieces of the sports apparel and footwear brand’s archive and recodes them into football culture. It captures the spirit of the ‘away dry’ and the unconditional devotion of fans who travelled wherever the team went, notably in the […]
Tesco Redesigns its Finest Coffee Brand Packaging to Make Premium Democratic
Tesco has redesigned its Finest Coffee range with a new design strategy and packaging. The British supermarket giant roped in global branding and design agency Coley Porter Bell to bring back liven up the product. Coley Porter Bell said they drew inspiration from the brand’s promise Every Little Helps. The agency created a new design […]
40% Users Tip Social Media Creators $5 – $10: Influencer Marketing Factory Report
On average, more than 40 percent of users tip social media creators $5 to $10 in 2013, says a new report from The Influencer Marketing Factory. This is a significant growth from 17 percent in 2021. The Creator Economy Report 2023 highlighted that TikTok and YouTube are the top favored and top earning platforms at […]
