Middle East Consumers’ Growing Interest in Healthy Indulgence Gives Rise to Clean Labels

Consumers, looking for healthy indulgence, in the Middle East have prompted brands to focus on “clean label” ingredients. With the Middle Eastern region emerging as one of the fastest-growing consumer markets, brands have to oblige to the consumers’ interests and demands. Dr Anthony JIX, VIP of Innovation, says this has led to the importance of […]

Chanel to Bolster Brand Equity to Further Fan Desirability

French luxury fashion house Chanel is set to double capital expenditures this year to $1.3 Billion. The brand plans to invest in communications and events and recruit more than 5,000 employees in an effort to further fan desirability. Chanel wants to pursue the ultimate luxury experience worldwide. Leena Nair, global chief executive officer at Chanel, […]

‘OMG! It’s CNG’: Tata Motors Launches Altroz iCNG

Tata Motors has unveiled the all-new Altroz that features India’s first twin-cylinder CNG technology. The carmaker has developed an industry-first CNG technology – the Altroz iCNG. It boasts best-in-class features that ensure comfort and luxury. Shailesh Chandra, managing director, of Tata Motors Passenger Vehicles Ltd, and Tata Passenger Electric Mobility Ltd, believes customers are increasingly […]

Tako: TikTok is Testing its Own In-App AI Chatbot to Inspire Creativity

TikTok has bitten the AI bullet and is testing its very own AI chatbot called Tako to enhance user experience. The chatbot is initially open to select users in the Philippines. TikTok is in the early stages of exploring chatbot tools. The company tweeted that Tako is an AI-powered tool to help with search and […]

The Thinking Traveller’s Soulful Rebrand Reimagines Exclusivity

The Thinking Traveller

In a world crowded with villa rental companies, The Thinking Traveller struggled to differentiate itself and showcase its unique offerings. Recently, they transformed their brand identity and positioning. The global redesign positions The Thinking Traveller as the ‘keyholder to places with soul’ by telling real stories with souls that speak to tomorrow’s luxury customers. Let’s […]

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