TikTok Trials Exciting New In-app Feature ‘Trendy Beat’ to Elevate User Experience
TikTok is making significant strides towards its plans for a thriving shopping platform, amid unprecedented growth in the e-commerce industry. ByteDance, TikTok’s parent company, is testing a new in-app shopping section called “Trendy Beat”. Currently being trialed in the UK, Trendy Beat offers products for sale that are made, shipped, and sold by TikTok. The […]
Elevating Experiences: The Power of Premiumisation in Branding
In today’s consumer-driven world, the pursuit of premium experiences and products has become increasingly prevalent. Brands have recognized this shift and are actively responding by introducing premium versions of their offerings. This phenomenon, known as premiumisation, is reshaping the landscape of consumer preferences and brand strategies. Let’s delve into the concept of premiumisation, explore its […]
Neat Listens to Customer Feedback and Unveils Bold New Rebrand
In the world of foaming hand wash bottles, excessive water content often weighs down products and contributes to wasteful shipping practices. Neat, a sustainable hand and home care brand, has taken a bold step towards a more circular and eco-friendly model. They have recently undergoes a rebrand, inspired by customer feedback and designed to enhance […]
Keeping the Fire Burning: Team GB Reveals Vibrant Rebrand Ahead of Paris 2024 Olympics
Team GB has unveiled a maximalist rebrand ahead of the Paris Olympics, aimed at stoking year-round enthusiasm and engagement for the Olympic team as a brand outside of the summer and winter games. Let’s delve into the details of this maximalist rebrand and discover how it keeps the fire burning year-round. Preserving Brand Heritage while […]
Heinz to Unify Global Creative Strategy Under One Brand Platform – ‘It Has To Be Heinz’
For the first time in its 150-year history, HEINZ is unified under one creative strategy “It Has To Be Heinz”. The campaign celebrates the irrational love people have for the brand. Diana Frost, Chief Growth Officer, North American Zone at The Kraft HEINZ Company, says to unify the brand under one global brand platform, they […]
