Coca-Cola Targets Gamers With Limited-Edition Flavor ‘Coke Ultimate Zero Sugar’
Coca-Cola has its latest flavor “Coke Ultimate Zero Sugar” aimed right at gamers. The beverage giant has teamed with Riot Games, which is renowned for multi-player online battle arena game League of Legends. Coke Ultimate Zero Sugar tastes like experience points – this is not a flavor, nor an actual thing in real life! Moreover, […]
Vijay Deverakonda Sizzles in Wild Stone CODE TVC
Heartthrob Vijay Deverakonda confidently strides amidst a blazing inferno in Wild Stone CODE TVC. The hot flames reflect the inner drive and indomitable spirit that CODE perfumes embody. This commercial is set to premiere during the 2023 ICC World Test Championship. Ankit Daga, Head of Business Development at McNROE Consumer Products Pvt Ltd, said they […]
Abu Dhabi Taxis Turn Heads With Roof-top Digital LED Screens
Viola Outdoor has launched roof-top digital LED screens to Abu Dhabi’s Tawasul fleet of taxis. This is a joint venture with Firefly, a leading pioneer in the field of mobile marketing media solutions. https://api.voutdoor.ae/uploads/V1_2_b703747306.mp4 Ammar Sharaf, Group CEO and Board Member of Viola Communications said the company is at the vanguard of digitalization of the […]
Advertising Defeat: Burger King’s Refreshingly Honest Campaign
Burger King has launched a new campaign that takes a hilarious and retro approach to celebrate their Chicken Royale burger over their iconic Whopper. The campaign pokes fun at the chain’s historically Whopper-heavy advertising strategy and celebrates the enduring popularity of the Chicken Royale. In a world dominated by Whopper advertising, the Chicken Royale shines […]
‘Start Me Up’ with The Rolling Stones: Keurig’s Exclusive Iced Coffee Collaboration
Music and coffee—two staples that get many of us going in the morning. Now you can combine the energy boost of both in one limited-edition package. Keurig has partnered with legendary rock band The Rolling Stones to launch an exclusive ‘Start Me Up’ iced coffee kit. This bespoke kit, by the looks of it, captures […]
Penelope Cruz Takes the Spotlight in Emirates Spectacular Global Campaign
Emirates has global brand ambassador Academy Award-winning actor Penelope Cruz featured in the latest ad campaign. The Fly Better campaign, scheduled to launch in the Summer of 2023, will be showcased in English and Spanish languages. It relays the message that travel is not just about the end destination, but about how you get there. […]
Venture Capital Shake-Up: Peak XV Partners Emerges from Sequoia’s Shadows
Sequoia Capital, one of the top dogs in the venture capital world, is shaking things up. Their India and Southeast Asia operations are getting a new name: Peak XV Partners. And that’s not all – they’ll be completely independent of Sequoia’s US and China operations. Read ahead to know more about the rebrand. Why the […]
