Preserving the Past, Embracing the Future: WeWork’s Minimalistic Brand Refresh
WeWork, the popular coworking space company, recently launched a refreshed visual brand identity. The new brand refresh is aimed at maintaining the essence of the brand while allowing the old and new assets to coexist harmoniously. Let’s explore the motivations behind their minimalistic approach to rebranding and delve into the key elements of their new […]
Meesho Rebrands with Sound Colors to Evoke Confidence and Approachability
The Indian e-commerce brand Meesho recently revamped its brand identity to highlight its mission of enabling value-driven shopping for consumers across all walks of life. The rebrand showcases the platform‘s inclusivity with its products and how it helps consumers across income segments, geographies, languages, genders, and age groups realize their shopping aspirations. A Vibrant New […]
Netflix’s Bold Move Pays Off: New Password Sharing Policy Skyrockets Subscriber Base
Netflix saw its four single-largest days of signing up U.S. customers after implementing a new password-sharing policy in late May. Despite the policy being in its early days, the OTT platform has recorded a surge in its subscriber base. According to Antenna data, Netflix had nearly 100,000 daily sign-ups on May 26 and May 27, […]
Louis Vuitton Revolutionizes Iconic LV Treasure Trunk With In-house NFT Project
Louis Vuitton has stepped deeper into Web3 by launching a virtual representation of its iconic travel trunk – LV Treasure. This is also the French luxury brand’s first-ever in-house NFT project – $39,000. Louis Vuitton has reimagined its most iconic piece of luggage, LV Treasure, as a digital collectible. Over 160 years, the renowned trunk […]
CORA Dominates Best Redesign Category With New Identity, Bags Coveted 2023 Dieline Award
CORA, the leading US brand for period care and wellness, has won the 2023 Dieline Award for Best Redesign for its inclusive and eco-conscious packaging. The brand launched a new identity with Mother Design in 2022 that put inclusivity and comfort front and center. The redesign gives Cora’s packaging a bold look and feels, tone […]
