Hip-Hop and Refreshment Collide: Sprite’s Summer Campaign Takes the Stage
Sprite is paying homage to hip-hop’s 50th anniversary in an unconventional way. The beverage brand recently launched Sprite Lemonade Legacy, a new limited-edition flavor mashing up lemon-lime and lemonade with a splash of strawberry, and is sponsoring Drake’s summer tour. But the nostalgia doesn’t stop there. A Sweet Trip Down Memory Lane Sprite tapped iconic […]
From Custom-Fit Jeans to Sustainable Fashion: Unspun’s 3D Weaving Solution
The fashion industry’s waste problem has reached alarming proportions, calling for innovative solutions that reshape the entire fashion ecosystem. In this pursuit, Unspun, a pioneering startup renowned for its custom-fit jeans, has made a groundbreaking leap with the introduction of 3D weaving technology. Backed by a significant $14 million funding boost, Unspun aims to revolutionize […]
Brand Archetypes: The Psyche Behind Brand Personas
Effective branding has become paramount for businesses seeking success in today’s competitive landscape. Brands that can tap into the subconscious desires of their target audience and establish a deep psychological connection have a significant advantage. This is where brand archetypes come into play. Let’s explore the concept of brand archetypes, their significance in branding, and […]
