Seriously Spreadable Celebrates Cheddar Taste in Latest Creative
Dairy giant Lactalis Group UK is celebrating the real-cheddar taste of its multi-award-winning Seriously Spreadable in a creative ad campaign. The brand roped in Initials CX, London customer experience agency, for its latest TV campaign. The three 20-second ad has been directed by Dan Castella and produced by HunkyDory Films. It plays on a quirky, […]
Consumers Want Natural, Fresh and Healthy Snacks: Research
Busy, fast-paced lives mean skipping meals and opting for quick snacks for energy and nutritional boost, thus the demand for healthier snacking options. Consumers, who are health conscious, demand for snacks that are low in sugar, high in protein, and made with natural ingredients. It has to be a conveniently nutritious and guilt-free indulgence. According […]
SAG-AFTRA Strike Hits Advertising Industry, Lack of New Content
The entertainment industry is witnessing a revolution through the SAG-AFTRA strike, joining the Writers Guild of America. The dispute is about streaming affecting residuals and the use of artificial intelligence (AI). The advertising industry has also taken a hit. Mark Boidman, head of media and entertainment investment banking at Solomon Partners, says the strike suggests […]
Glassdoor Unveiled New Brand Identity Fostering Real-Time Workplace Conversations
Glassdoor, the leading job and recruiting site, has refreshed its brand identity and product experience to emphasize the power of workplace conversations. The rebrand coincides with Glassdoor’s new mobile app and website focused on fostering transparent discussions between professionals. Let’s read more about the rebrand. Fostering Community and Conversations For over 15 years, Glassdoor has […]
Summer-ize Your Brand: Effective Strategies to Captivate Your Audience
Summer is the perfect time for brands to reinvigorate their branding and marketing campaigns. With kids out of school and families planning vacations, consumer behavior shifts during the summer months. Brands that align their messaging and visual assets to match the laidback summer vibes will stand out. Here are a few things that will be […]
