Premier League’s New Brand Refresh Is a Lesson in Recognizability
The English Premier League unveiled a refreshed brand identity at the start of the 2023/2024 season. The update aims to make the Premier League’s iconic assets ‘bigger, bolder and brighter’. Let’s delve into the magic behind this iconic rebrand. Building on a Years-Long Brand Evolution While the essence of the Premier League brand remains intact, […]
x15ventures Crafts New Visual and Verbal Identity
x15ventures is making a mark for itself in the ever-changing world of fintech with a design studio. Universal Favorite to craft a new visual and verbal identity. The Australia-based design studio gave x15ventures, launched by CommBank, a much-needed identity upgrade it was looking for. Universal Favorite helped bring their strategy, and visual and verbal identity […]
Rover Launches ‘To My Hooman’: Playful Animated Ads, Narration by Pets
Rover, a leading pet care platform, in a heartwarming brand campaign “To My Hooman” assures pet owners that there’s nothing to worry about. In a series of playful animated ads, told from the perspective of pets, the furry creatures attempt to allay the concerns of owners who worry whether their pets will be taken care […]
