‘Retour Aux Sources’: Yves Rocher Unveils New Brand Strategy
Yves Rocher, a leading botanical beauty brand, has introduced “Retour Aux Sources”, its new brand strategy. It consists of three pillars – a renewed in-store shopping experience, a redesigned pricing strategy, and a revised loyalty program. Retour Aux Sources aims to reconnect the brand to its founding mission, that is, to offer natural, responsible beauty, […]
Aldi’s ‘Get a Proper Raise’ Campaign Gets a Whimsical Twist with Bread Billboard
Aldi is enticing potential job applicants with a cheeky new recruitment campaign centered around food and finance puns. This cheeky and light-hearted cross-channel campaign with an attention-grabbing activation aims to raise awareness and drive applications for job openings across Aldi’s over 920 stores. Read on to know more about the campaign behind this unique billboard […]
