Pepsi Celebrates 125 Years of Legacy With Unique and Immersive Diner Experience

To mark its 125th anniversary, Pepsi will launch 125 various types of programming, including immersive events, social content moments and giveaways. The brand will revisit and reimagine the impactful and culture-driving moments fans have cherished through its rich history. Pepsi will open The Pepsi 125 Diner in early October in New York to offer consumers […]

TikTok to Display Ads Alongside Organic Search Results Via New Tool

Popular influencer platform TikTok has enhanced its features with a tool “Search Ads Toggle” that appeals to advertisers. With this tool, brands can extend the reach of their campaigns to high-intent users who are seeking information relevant to their business, driving incremental engagement and revenue potential. TikTok said the Search Ads Toggle will be automatically […]

Brand Promotion: Here Are 4 Winning Strategies for Business Success

In today’s competitive market landscape, brand promotion is the key to unlocking business success. With consumers being bombarded by a plethora of options, it’s essential to make your brand stand out. Whether you’re a startup looking to establish your presence or an established business aiming to maintain your position, strategic brand promotion can make all […]

Crafting Identity Within: How Internal Branding Attracts Top Talent?

Internal branding is more than just a marketing term. It is a powerful way to create a positive workplace culture, boost employee engagement, and achieve long-term success. While external branding is focused on promoting your company to customers, internal branding is about creating an identity that employees can be proud of and connect with. However, […]

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