To mark its 125th anniversary, Pepsi will launch 125 various types of programming, including immersive events, social content moments and giveaways. The brand will revisit and reimagine the impactful and culture-driving moments fans have cherished through its rich history.
Pepsi will open The Pepsi 125 Diner in early October in New York to offer consumers a unique and immersive restaurant experience. It drew inspiration from the timeless American diner. These diners have played as a setting for some of the most memorable moments of Pepsi, including “Is Pepsi OK”, “The Pepsi Girl”, “Pepsi-Cola Soda Shop”, and many more.
Through The Pepsi 125 Diner, Pepsi will bring to life the unapologetic enjoyment the brand has become known for. Pepsi has created a specially indulgent food menu, providing that food is indeed Better With Pepsi, will feature mouthwatering diner favorites. Consumers can enjoy unique Pepsi creations, such as celebrated limited time flavor offerings like Crystal Pepsi and Pepsi-Cola Soda Shop; viral sensations from Pepsi, like Pepsi PILK; and Eat-it-to-believe-it Pepsi-Colachup.
Todd Kaplan, Chief Marketing Officer at Pepsi, said Pepsi has become an iconic brand over the past 125 years with a rich legacy of challenging the status quo in pursuit of enjoyment. “As we celebrate the brand’s historic milestone over the next 125 days, we will honor some of our most cherished cultural moments as we look ahead towards our next chapter with the rollout of the new Pepsi logo and visual identity.”
He said The Pepsi 125 Diner will bring the best of Pepsi all together under one roof from some of Pepsi’s favorite advertisements to the biggest music moments to the rarest product experiences. “It will truly be a one-of-a-kind immersive experience of exciting ways.”
Furthermore, Pepsi’s 125th anniversary coincides with the official transition to the brand’s new logo and visual identity across touchpoints, including packaging, signage, equipment, and more. This will mark the next era for the iconic brand.