Pepsi is set to celebrate the 4th of July with cola-ketchup fusion Colachup, an ideal combination with hotdogs. The sweet and tangy Colachup brings the taste of Pepsi and hotdogs, an adventure for food lovers on this American holiday.
Jenny Danzi, senior director, of Pepsi TM, in an official statement, said Pepsi has long been part of the American culture. “Its cool crisp taste has been a favorite beverage choice for generations of Americans. We have always known that hotdogs taste better with Pepsi, and now the experts think so too. We invented Pepsi Colachup to reinforce just how well hotdogs and Pepsi go together – an unapologetically mouthwatering creation that seamlessly merges a condiment with the ultimate hotdog pairing beverage, delivering a unified taste experience.”
David Kamen, director of client experience for CIA Consulting, described this concept as simple and creative. “The distinctive flavors and vibrant citrus blend of Pepsi enhances the bright and tangy characteristics of ketchup, offsetting the smokiness of the hotdog.” He believes it’s a whole new way to enjoy two American classics.
Colachup, is a condiment-flavored soda. Foodies can taste this delight at the exclusive in-stadium sampling at Chase Field, Stadium, Target Field, and Comerica on July 4. Moreover, people who purchase hotdogs with Pepsi at any food service or retail location can text “FREEPEPSI” to an 81234 number and upload a photo of their receipt to get comped for a 20-ounce Pepsi product.
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