Utz has once again teamed up with America’s original and No.1 brand Mike’s Hot Honey for the all-new Utz Mike’s Hot Honey EXTRA HOT potato chips. This fiery flavor builds off the original Utz Mike’s Hot Honey chips, but with thrice the heat!
Amber McGrogan, Utz Brands Inc. Marketing Director, says hot and spicy is currently the No. 1 flavor in salty snacks. “That’s why, following the success of our original Mike’s Hot Honey potato chips, we wanted to offer fans an even hotter snacking option. Mike’s Hot Honey has been a great partner over the last year, and we look forward to continuing to work together to bring the sweet heat to snacking fans nationwide.”
Mike Kurtz, Mike’s Hot Honey Founder, says at Mike’s Hot Honey, everything is better if it has the perfect kick of sweet and heat.
“That’s never been more true than with the incredibly popular Utz Mike’s Hot Honey potato chips. We’ve tasted the new Utz Mike’s Hot Honey EXTRA HOT Chips, and we just know Utz fans are going to love them as much as we do.”
The mouth-watering ‘swicy’ (sweet and spicy) potato chips are gluten-free and kosher-certified. The original Utz Mike’s Hot Honey potato chips were launched as a limited-time offer in May 2023 and became a permanent flavor in August 2023 due to its skyrocketing popularity.
Utz also released Utz Mixed Mini pretzels in Mike’s Hot Honey flavor in March 2024 to give fans even more ways to enjoy the sweet heat of Mike’s Hot Honey.
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