The ‘Goddess’: Homage to Cadillac’s Design History, Handcrafted Artistry
The Cadillac Goddess is back with the all-electric Celestiq. It pays homage to the luxury carmaker’s illustrious design history, symbolizing the personalized handcrafted artistry. Richard Wiquist, Cadillac Creative Sculptor, said reimagining the “Goddess” was a beautiful experience. He had to study the past and understand the evolution of what Cadillac is today. “This rendition introduces […]
Heralding A New Era of Health Care Progress: Johnson and Johnson Rebranded After 135 Years
Johnson & Johnson, a pioneer in prominent consumer packaged goods (CPG) healthcare brand, has recently announced a significant rebranding effort aimed at modernizing the company while building on its rich legacy. This strategic move includes the introduction of a new logo and brand positioning that reflect the brand’s commitment to healthcare innovation. Read on to […]
Reckitt’s Lysol Karaoke it’s New Air Sanitizer
Lysol has stepped up its marketing strategy with “Air-aoke”, an interactive pop-up karaoke experience that uses LED technology, to showcase the brand’s latest product Lysol Air Sanitizer. Reckitt, Lysol’s parent company, says this will put Lysol Air Sanitizer’s skills to the test and educate consumers on how to protect themselves from the 1,000 virus and […]
