Wrangler Steps into Fragrance Domain, Launches New Cologne and Perfume
Wrangler, a denim and western apparel brand, has launched a new original cologne and perfume in collaboration with Tru Western. This new line of fragrance is carefully crafted to embody the rugged confidence and bold spirit of the American cowboy. Jenni Broyles, senior vice-president of Wrangler, believes what we wear, clothing or fragrance, has a […]
Amazon Ads Gives Advertisers More Control
Amazon Ads has bestowed advertisers with more control over the audiences they reach by introducing a host of new capabilities across campaign planning, activation, and measurement. Advertisers can now reach their target audience faster and achieve more actionable insights into ad performance. Kelly MacLean, the vice president of Amazon DSP, at the unboxed 2023 conference […]
