What is Experiential Marketing: Deeper Brand-Consumer Connections
Experiential Marketing, also called engagement or experience marketing, is a strategy that deepens brand-consumer connections through interactive and immersive events. It’s about creating a personal experience with consumers and building a positive in the market. The company or brand engages customers in a variety of activities that are fun and special. Customers have tangible and […]
Branding the Creative Pulse: Factory International’s Impactful Identity on Manchester’s Cultural Scene
Manchester is once again making its mark on the global cultural stage with the launch of Aviva Studios and the new visual identity for Factory International. In a nod to Manchester’s cultural poster past, the new identity has been launched across the city on fly postings. The reimagined version of this classic medium signals Factory […]
